MailPoet – Newsletters, Email Marketing, and Automation

Description

Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard.

Our newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using our responsive templates that display flawlessly across all devices.

Schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks.

Trusted by 700,000 WordPress websites since 2011.

With a free plan to get started, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers.

Visit our website for more information on plans and pricing

All features

• Create and add a newsletter subscription form to your website
• Manage your subscribers and subscriber lists in WordPress
• Build and send newsletters with WordPress
• Create automatic emails to send new post notifications
• Send automated welcome emails
• Behavior and interest-based subscriber segmentation options
• Pre-built and customizable email and subscription form templates
• Multiple subscription form placements: below pages, fixed bar, popup, slide-in, shortcode, on exit intent
• WooCommerce emails: abandoned cart, first purchase, specific product, product category
• Customize WooCommerce transactional emails
• Reliable email delivery with MailPoet Sending Service (available for free – plan required)
• Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required)
• Multi-condition segmentation (paid plan required)
• Google Analytics integration (paid plan required)
• Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required).

Why choose MailPoet

• Easy to use WordPress newsletter builder
• Beautiful templates that work perfectly across all devices
• No configuration needed: works out of the box
• Manage everything within your WordPress dashboard
• Higher delivery rates with the MailPoet Sending Service
• GDPR compliant
• Free plan for small senders or those just starting out
• Advanced functionality available to help achieve growth.

WooCommerce emails

Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features.

Use the automated email options to:

• Welcome your new customers when they make their first purchase
• Upsell by sending emails to customers who purchased a specific product or from a specific product category
• Convert more customers by sending a series of abandoned cart emails.

And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships).

In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them.

MailPoet Sending Service

The MailPoet Sending Service is free if you only have a few subscribers, with scaling plans available thereafter. Read more.

Sending emails and newsletters with your host is not a good idea. You might face sending speed limitations and see your emails ending up in the spam box.

To help your sending go without a hitch, we’ve created an advanced email delivery infrastructure built for WordPress. Our technology allows you to:

• Reach inboxes, not spam boxes
• Send your emails super fast (up to 50,000 emails per hour)
• Maintain your sender reputation and improve engagement levels with automated bounce and complaint handling. Stop sending to non-deliverable and complaining addresses, automatically
• Authenticate your emails (with SPF and DKIM) to improve deliverability and avoid spam boxes.

The MailPoet Sending Service is very easy to set up, you just have to enter a key in your WordPress dashboard and you’re all set!

MailPoet plans and pricing

MailPoet is available to download for free. Our free download includes all of the features listed above (with the exception of those indicating a plan requirement) under the following criteria:

• Up to 1,000 subscribers
• MailPoet branding in emails
• Send emails with your own sending method (host, SendGrid, Amazon SES, etc).

Or if you opt for a MailPoet plan, you’ll get access to the MailPoet Sending Service.

A free plan is available for those who want to get started with a few subscribers and would like to use the MailPoet Sending Service. And our paid plans offer features and functionality for those with larger lists who are looking to grow their business using email marketing.

Take a look at our pricing page for full details on what’s included in each plan.

Before you install

Please note:

• Multisite support is limited
• Review our minimum requirements.

Translations

Official translations

• Arabic
• Catalan
• Chinese
• Czech
• Danish
• Dutch
• French (FR)
• German
• Greek
• Italian
• Japanese
• Mexican
• Persian (IR)
• Portuguese (BR and PT)
• Russian
• Serbian
• Spanish
• Swedish
• Turkish

Community translations

• Albanian
• British
• French (CA)
• Hebrew
• Hungarian
• Norwegian
• Persian
• Polish
• Romanian
• Ukrainian

We welcome experienced translators to translate directly on our Transifex project. Please note that any translations submitted via the “Translating WordPress” website will not work.

Security

Our repository is public on GitHub.

Have a question for us? Reach us at security@ our domain, or report security issues to our Bug Bounty program.

Use of 3rd Party Services

MailPoet uses the following services that are necessary for its full functionality:

• Translate WordPress.com – used to download translations for the plugin.

To improve user experience, MailPoet may use the following 3rd party libraries if the Load 3rd-party libraries setting is enabled:

• Google Fonts – used in Form Editor which you can use to customize your forms, and in the Email Editor to style emails. This can be individually disabled by a filter. TOS and Privacy Policy

• DocsBot – used for searching in Knowledge Base with the help of AI. This functionality may load scripts from https://widget.docsbot.ai/chat.js. TOS and Privacy Policy

• Mixpanel – used to send data about the usage of the MailPoet plugin when you agree with sharing usage data with us. TOS and Privacy Policy

• Satismeter – used to ask for feedback. TOS and Privacy Policy

• Beamer – used to load our latest blogposts and announcements. TOS and Privacy Policy

• Crowdsignal – used to load our deactivation poll to improve our plugin. TOS and Privacy Policy

Loading all these libraries is disabled by default. The option can be enabled in the MailPoet’s Settings > Advanced > Load 3rd-party libraries.

Screenshots

Blocks

This plugin provides 1 block.

• MailPoet Marketing Opt-in

FAQ

Does MailPoet store the data of the user’s subscribers?

We do not store or keep any data from your subscribers. However, if you’re sending with us, we do process all the emails to be sent. It means MailPoet only logs email addresses to ensure that our service runs effectively. We do not track anything else.

What is the MailPoet Sending Service?

The MailPoet Sending Service is built exclusively to send WordPress and WooCommerce emails. Our in-house technology provides unparalleled speed (over 50,000 emails per hour) and performance, 99% uptime, and zero loss.

Which sending methods can I use to send my newsletters?

You have the liberty to choose how you send your emails: your own host (default, but not recommended), the MailPoet Sending Service, SendGrid, Amazon SES, or most SMTP providers including MailGun, etc.

Why should I use the MailPoet Sending Service?

Our global deliverability rate is 98.5%, often exceeding industry standards. We monitor each and every one of the millions of emails that we send for our users.

Whether you send 10 or 100,000 emails a day, the MailPoet Sending Service routinely handles small business newsletters through to huge mailing lists with tens of thousands of subscribers.

We highly encourage not to send with your host, here’s why.

If you’re just starting with your newsletter, we offer a free plan to get you started.

Can I filter specific categories out of my post notification?

Yes! In MailPoet you can set either categories or tags to include/exclude. This allows you to only send posts from specific categories or tags, ensuring that non-relevant posts stay out of your emails. You can also set up multiple post notification emails to better target your subscribers’ interests.

Is MailPoet GDPR compliant?

Yes, we are GDPR compliant. We do not have a Data Processing Agreement though. Our privacy notice can act as an agreement and GDPR takes this into consideration. By using our service, you acknowledge our Privacy Notice.

We suggest that you also add a link to our Privacy Notice in your own Privacy Notice page. What’s important is to make sure that your subscribers are aware that MailPoet delivers your email, if you send with MailPoet that is.

You can also read our Guide to Conform to GDPR.

WooCommerce: can my customers subscribe to my newsletter at checkout?

Yes, with MailPoet your customers can subscribe at checkout to your mailing list. You will even be able to send them abandoned cart reminder if they forgot to complete their purchase.

Is it MailPoet or Mail poet?

It’s MailPoet, not mail poet. We’ll answer to either though!

Need help?

Check our Knowledge Base or contact us through our support site.

Reviews

no work

domi1212 October 16, 2024

I tried everything. The dns records are correct, the emails, the activation keys, and impossible to send welcome emails. Everything is blocked.I uninstalled the extension and opted for another solution.Go your own way, this service is not the best.

Super plugin

Pablos October 4, 2024 1 reply

Super plugin

Not great.

hitthedirt September 30, 2024 1 reply

For installation and setup, MailPoet is pretty user-friendly once you go through the steps, but since setting up an email template to send AUTOMATICALLY when a new post is published on my site, this plugin has NEVER worked properly. Every time I publish a new post, the supposed new post notification email never deploys, so I have to disable it, duplicate it, and try the process all over again. I now have 7 different “templates” in MailPoet for my new post notification email, because every time I publish a new post, I need to create a new email in order for it to actually deploy. Tonight, the new post notification sent out an email notification for a previous post that had long been published. In my mind, the main reason I wanted to use MailPoet was to automatically trigger new post notification emails, and it doesn’t do that without me MANUALLY setting up a new email template for every new post that is published. I don’t understand why this is the way MailPoet works. It shouldn’t be this difficult to trigger an email when a new post is published. Even Wix figured out how to do that. And based on others’ reviews of MailPoet customer service, I am not holding out hope to get this issue resolved.

Excellent plugin de newsletter

Pierre Gaillard September 25, 2024 1 reply

Simple, intuitif, efficace… Pourquoi passer par une plateforme tierce lorsqu’on peut créer ses newsletters directement à partir du tableau de bord WordPress ? ??

disappointing business model

webofpress September 20, 2024 4 replies

it is really disappointing how open source software that you self-host are limiting the amount of subscribers you can have on your own system. I fully support having premium plans but limiting the amount of subscribers is not the way to go about it. You used to be able to get a premium plan that didn’t limit subscribers and they changed it. I recommend looking at other options, which there an abundance of now that stay true to the ethos of open source software.

Horrible Support

Don September 17, 2024 3 replies

We have purchased the Business Plan, and are done setting everything up on our end. MailPoet however had an issue with the answers to the questionnaire that they provided during the signing-up process. We have sent 5 emails at this point to the customer support addressing the situation but received no replies. It is the 5th day today and no support received. There is no number to contact them directly only emails. We have never had such terrible customer service with any other providers. There is no option in their Dashboard to cancel the service for a refund even though they state you can try for 7 days but the due date is approaching and we don’t know where we stand.

Contributors & Developers

Changelog

5.3.1 – 2024-10-15

• Improved: add validation for re-engagement emails period;
• Improved: more balanced text wrapping to improve readability;
• Improved: when the email authentication service is unavailable, use the old authentication status and continue sending.
• Fixed: some email template previews are too wide;
• Fixed: remove Google+ icon from email templates;
• Fixed: Removed a warning when caption is not present on image;
• Fixed: deprecation warning from mb_convert_encoding.

See the changelog for all versions.