Google for WooCommerce

Description

Effortlessly sync your WooCommerce product feed across Google and be seen by millions of engaged shoppers with the Google for WooCommerce extension. Download and setup takes just five minutes.

Grow your business with $500 in Google Ads credit

To help you get started running campaigns, you can get $500 in ad credit when you spend your first $500 on Google Ads within 60 days.

Terms and conditions apply.

Sync your WooCommerce product feed to Google Merchant Center

Seamlessly integrate your WooCommerce store with Google and set yourself up for success.

• Sync your WooCommerce product feed to Google Merchant Center in just a few clicks. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.

• Have your product listings automatically updated in real time so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.

• Access all the tools and features you need to manage your WooCommerce store and grow your business — centralized in one place.

Find the right audiences and sell to high-intent customers with Google Ads

Now your WooCommerce store is discoverable on Google – and you’re ready to launch a Google Ads campaign!

• Put Google AI to work for you by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more – all aligned with your budget and specific goals.
• Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover – from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and on the WooCommerce Mobile App.
• Save time and effort by using Google AI to help scale your asset creation. Performance Max will not only create additional copy and images based on the creative you upload, but also mix and match them for the best performing ad combinations.

Get custom insights and improve your conversions using Google tag

Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.

• Easily adjust your product listings in real time to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.
• Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not. With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.
• Take your conversion tracking further with enhanced conversions — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies. So you have the right data to help make your campaign more effective.

Installation

Minimum Requirements

• WordPress 5.9 or greater
• WooCommerce 6.9 or greater
• PHP version 7.4 or greater
• PHP Architecture 64 bits
• MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google for WooCommerce” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google for WooCommerce GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository ??

Release and roadmap notes available on the WooCommerce Developers Blog

FAQ

What is Google Merchant Center?

Google Merchant Center is like a digital storefront for your products on Google. It’s where you upload and manage information about your products, like titles, descriptions, images, prices, and availability. This data is used to create product listings that can appear across Google.

Why should I connect to Google Merchant Center?

By syncing your product information to Google Merchant Center, your products can appear in relevant Google searches, Shopping tab, image searches, and even on other platforms like YouTube. When running Performance Max campaigns, Google Merchant Center ensures that shoppers see the most up-to-date and accurate information about your product feed, reducing confusion and improving the chances of a purchase.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google for WooCommerce. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable it. Learn more about managing promotions for Google for WooCommerce. This feature is currently available in Australia, Canada, Germany, France, India, the United Kingdom, and the United States.

What is Product Sync?

Product Sync is a feature fully integrated into WooCommerce’s management platform that automatically lets you sync your product feed to Google Merchant Center. It will sync all your WooCommerce product data, and you can also add or edit products individually or in bulk. To ensure products are approved by Google, check that your product feed includes the following information:

• General product information
• Unique product identifiers
• Data requirements for specific categories (auto-assigned by Google):
  • Apparel & Accessories
  • Media
  • Books

Where do I manage my product feed and my Google Ads campaigns?

You can manage and edit all of your products and your Google Ads campaigns right from your WooCommerce dashboard and on the WooCommerce Mobile App.

Where will my products appear?

Once you start running a Performance Max campaign, your approved products will reach more shoppers to help grow your business by being shown on Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.

What are Performance Max campaigns?

Performance Max campaigns help you combine your expertise with Google AI to reach your most valuable customers and drive sales. Just set your goals and budget and Google AI will get your ads seen by the right customers at the right time across Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. To get the best results and ensure your products reach the right customers, we recommend starting with the suggested Google for WooCommerce minimum daily budget for your Performance Max campaign. This helps jumpstart your campaign and drive early conversions. You can always adjust your budget later as you see what works best for your business.

Can I sync my products and run Performance Max campaigns on Google for WooCommerce at the same time?

Yes, you can run both at the same time, and we recommend you do! Once you sync your store it’s automatically listed on Google, so you can choose to run a paid Performance Max campaign as soon as you’d like. In the US, advertisers who sync their products to Google and run Google Ads Performance Max campaigns have seen an average of over 50% increase in clicks and over 100% increase in impressions in both their product listings and their ads on the Shopping tab.

How does Google for WooCommerce help me drive sales?

With Google for WooCommerce, you can serve the best-performing ads more often, by using Google AI to pull headlines, images, product details, and more from your product feed and find more relevant customers. Your campaigns will learn and optimize in real time – to help deliver better performance and boost your ROI.

What are Enhanced conversions?

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

Which countries are available for Google for WooCommerce?

For Performance Max campaigns, learn more about supported countries and currencies here.

What is Multi-Country Advertising?

Multi-Country Advertising enables you to create a single Google Ads campaign that targets multiple countries at once. Google for WooCommerce automatically populates eligible countries from your Google Merchant Center account into the plug-in ads campaign creation flow.

Can I enable Multi-Country Advertising on my existing campaigns?

If you created a campaign before this feature launched, you’ll need to create a new campaign to target new countries with Multi-Country Advertising. Learn more.

How is my ads budget split between the different countries?

Identify the best performing targeted countries with the help of Google AI, to make your ads reach the right shoppers at the right time.

Which countries can I target?

You can only select the countries that you’re targeting on Google Merchant Center. Your target countries must be eligible for both Google Merchant Center and Google Ads.

To allow your products to appear in all relevant locations, make sure you’ve correctly configured your shipping for countries where your products can be delivered. Keep in mind that shipping services can cover multiple countries. Learn more about multi-country shipping.

Reviews

Not syncing correctly

eajlbekkers October 16, 2024 3 replies

Sometimes the plugin works as intended, but mostly it is not syncing correctly or not at all. This way products are displayed with wrong prices or out of stock in merchant center, whilst they are in stock for several weeks. These products are then not shown in Google Ads. There is no way to manually push a sync to make sure they are up to date. Also contact with Woocommerce about this issue is impossible as you will not get a reply on chat. Email is also unfindable. Perhaps this review prompts some support.

Support for GTIN requirements

moneals October 13, 2024 1 reply

Edit: I missed the call out in the documentation on this. Looks like Woo added the GTIN field fairly recently and GFW hasn’t had a chance to adapt to it yet. There is a separate GTIN field tucked away under GFW specific metadata for products which I missed. There are also instructions on how to avoid the gtin flag for custom products Google Merchant Center limits visibility of products which don’t include the GTIN. Woocommerce has a predefined field for GTIN but this plugin takes no notice of it. It does allow you to create a custom mapping for GTIN but then you have to ignore the WooCommerce GTIN field and either overload another field like SKU or create a custom attribute in Woo. Neither is the right way to handle this pretty significant oversight though. A related issue is that Google Merchant Center also allows you to specify GTIN doesn’t exist for certain types of products. Again, this plugin gives you no ability to set that attribute even if you wanted to do a custom attribute mapping.

EAN with varible product issue

khards October 11, 2024 1 reply

Looked really promising to get all my product into google merchant center and get some Ads setup however I have the following issue. The feed does not pull out the the variation GTIN, UPC, EAN or ISBN field therefore all of my products get blocked due to having no ean. It’s not possible to select this field during the mapping. I tried a global attribute to work around this, but it’s just not the way you setup woocommere product, so I’ll find another plugin for the feed. Dissapointed.

Synchronisation qui tourne en rond

filotablo October 3, 2024 1 reply

bonjour voilà presque 15 jours que la synchronisation de mes produits tourne en rond et que j’ai le message PENDING REVIEW !! c’est juste infernal. Mes produits sont synchronisés sur GMC et là j’ai 391 produits alors que sur le producteur feed, je n’ai que 115 produits actifs ! Je constate une énorme baisse de visibilité et de fréquentation sur mon site alors que tout fonctionnait parfaitement. comment un tel écart est-il possible? Rien ne bouge depuis des jours. Tous mes produits n’ont aucune correction à faire sur GMC. Franchement c’est désespérant. J’ai déconnecté et reconnecté plusieurs fois l’ensemble de mes comptes. Rien n’y fait…

What even is this plugin!?

Callum September 25, 2024 1 reply

Easily the worst plugin i’ve tried to use in 15 years of WordPress. I can only assume it was made by 400 1st year UX trainees spurred on by a Grant Cardone sales seminar, and one chimpanzee with a typewriter writing the actual code. I gave up when it just refused to do anything else but create a new merchant centre account. Naturally, once you give in after trying a few times to get it to detect the existing account, you accept that your only going to create a new Mercent Centre account, but of course when you do this, you can’t because the site URL is already claimed by another account. The requirement for a WordPress account sign in, also means that the sign in process for that can get bugged out as well, as it did for me. I only managed to solve this by installing Jetpack, and signing out of our WordPress.com account and back into it. You also HAVE to create a Google Ads account right there and then, or you can’t proceed.

It doesn’t connect to Google Ads

felipereisfernandes September 23, 2024 1 reply

Everything seems to look great, until you have to connect your Google Ads account. It doesn’t work. It says an error occurred, but doesn’t show what is the error.

Contributors & Developers

Changelog

2.8.6 – 2024-10-02

• Dev – Fix missing blueprint dependency.
• Tweak – Adjust WP Proxy Response to force the string type for the price fields.
• Tweak – Logic for Delete notifications.

2.8.5 – 2024-09-05

• Break – Remove WooCommerce Navigation integration.
• Fix – Issue with syncing shipping rates with more than two decimals.
• Fix – Log exceptions triggered by assets being enqueued before being registered.
• Tweak – Use remote-site-status to check the WPCOM Auth status.
• Tweak – WC 9.3.0 compatibility.

2.8.4 – 2024-08-28

• Dev – Align namespaces for unit tests.
• Dev – Avoid accidentally using the event object to reset the asset group values in the CampaignAssetsForm component.
• Dev – Migrate jest tests to use Node.js 20.
• Dev – Rewrite the replacer of JSON.stringify in getReportKey to ensure it returns the same key regardless of the query keys’ order.
• Dev – Upgrade to use Node.js 20 and bump npm dependencies.
• Dev – Use a fixed SKU number when testing product adapter.
• Fix – issue with comma separators for Shipping Rates.
• Tweak – Connect Test Page errors when WPCOM token is not connected.
• Tweak – Make the Tooltip use the new placement prop when WordPress >= 6.4.
• Tweak – Replace deprecated event.keyCode with event.code for the verification code inputs in the contact information setting.
• Tweak – Update the copy in the “Linked accounts” of the accounts connection setting to include Google Ads account.

See changelog for all versions.