WordPress Internal Link Optimiser

Description

Check and optimise your internal linking structure on your website with WILO – WordPress Internal Link Optimiser.

Curate your existing internal links.

• You can visit any page of your website and get a top-level view of all the incoming internal links and their anchor texts.
• Improve your on-page SEO by quickly editing duplicate anchor texts to achieve an SEO-friendly range of exact, broad, partial and LSI anchor texts for improved on-page SEO.
• Find pages with more than one internal link to the current landing page you are inspecting. Remove these duplicates to improve your on-page SEO.
• Track your page score based on best-practice internal linking using our simple algorithm to ensure the page you inspect scores 100/100 (excellent for SEO experts to demonstrate to clients that practical SEO work has been completed).

Find new internal links.

• Search your entire content for internal link opportunities using our Page Explorer to find and highlight matching words or phrases across your site’s other pages.
• See the potential link juice available from each potential link.
• Improve the contextual linking across all your content by ensuring context-matching content links without overdoing it.

Great internal linking outweighs low-ranking backlinks, so why would you not want it 100%?

You can improve your keyword positions in the SERPs (Search engine results pages) by helping search engines understand your site better and with less crawl budget.

WILO is a manual on-page SEO tool, and for good reason; whilst many Plugins will automate this process for you, this is the last thing you want to do.

Built for people who are serious about SEO, WILO allows you to create a contextually correct, balanced and broad internal link structure for your entire site.

Features

Discover poor internal linking structure:
If you have a large site or inherited one and want to improve SEO, WILO will save you time. Quickly and easily tidy up poor internal links and discover better ones across the content already on your site.

Broaden your anchor texts and help the search engines better understand your content:
The last thing you want on your site is 100s of exact-match anchor links, so you can use WILO to get a quick overview of your incoming links and edit them accordingly.

Internally link new content with ease:
When you publish new content, use WILO to easily find existing content that you can use to bolster the internal links to your new content, indexed faster and ranking higher.

Keep an eye on the link juice:
WILO looks at the link juice your target page will pass to the current page, allowing you to audit quality blogs to pass the most link juice to your important landing pages.

Demonstrate your work to your clients:
If you are an SEO professional, WILO provides a quick and simple interface for your clients to see the impact of your work; nothing keeps clients happier than 100/100 scores, and you can quickly achieve and demonstrate this to your paying clients.

Gain those hard-to-shift ranking positions:
Are you stuck at position nine? Tidying your internal linking could give your page the boost it needs in the SERPs. We’ve seen enormous positive shifts for longer tail keywords and significant top-ten shifts in those few crucial positions for high-difficulty commercial intent keywords. Internal linking really does have an impact.

Comprehensive Internal Linking Score Analysis:
With a simple breakdown of your internal linking score, gain insights into the health of your internal linking strategy. Easily identify areas for enhancement and optimisation.

Watch for overlinked pages and site content that might look spammy to search engines:
Check the number of internal links to your critical landing pages. Find and remove over-linked content and discover under-linked content, ensuring all your content has internal backlinks.

A brief overview of WILO.

Manual SEO is the best SEO.

It’s important to note that our plugin operates manually for linking, ensuring that you retain complete control over the linking process.

Unlike automated approaches that can potentially harm your SEO efforts, our plugin empowers you to make informed linking decisions that align with your unique SEO goals, your experience as an SEO and your website content.

Keep it contextual.

Over time, the more people work on a website; the more convoluted internal linking can become. All too often, internal links are seen as the after-thought of on-page SEO, where, in reality, they can have a massive impact on your keyword positions in the SERPs.

It’s got to be 100%.

If you are serious about SEO, anything less than 100/100 for your internal linking could be letting you down. WILO helps you achieve this quickly and intuitively, and you can demonstrate the results directly on the page with our internal linking score.

Just inherited a new website to improve the SEO?

WILO is your new best friend. You can quickly scan all the important landing pages to access the state of the internal linking and implement the changes in minutes.

Don’t other SEO plugins and apps do all this?

Sure, some do, some automate it (you don’t want that), and others only give you part of the picture. WILO does nothing other than internal linking, so it’s another tool in your SEO kit to improve your site further.

It’s not designed to replace your existing SEO tools. WILO is designed to give you a complimentary tool to make fine SEO adjustments that can gain you those important 2-3 position shifts on the first page of the results and rocket your ranking to> 20 positions.

Screenshots

Installation

PHP 5.6 or greater is recommended before installation

1. Navigate to the plugins menu.
2. Search for ‘Internal Link Finder’
3. Click ‘Install Now’ followed by ‘Activate’
4. You’ll now be able to use the plugin within the frontend of your site.

FAQ

Does WILO work with all themes?

We’ve tested it on many different WordPress themes. It’s lightweight and plays nicely with other plugins, but as with all plugins, we recommend a test install on a staging server before you deploy it live.

Do I need to be an SEO professional to use WILO?

No, but a solid understanding of internal linking and using exact, broad, partial and LSI anchor texts will give you an advantage.

I can’t find an admin or settings page for WILO.

There isn’t one—WILO works on the front end of your site with no back-end interface. Please don’t leave us a one-star review because you can’t find one.

Will there be any false positives?

WILO assumes your site structure is semantically correct, so if your site is built correctly, it will not report links in header, navigational, aside or footer sections; if your site’s code is a little off, it might report on multiple links, but then that’s a mark-up issue as WILO looks for in-paragraph links within your article tags. You need to check the quality of your code).

How long does it take to use WILO?

The larger your site, the longer it takes. The better your on-page SEO, the longer it takes, but why would you want it to be anything less than perfect? Investing time in WILO makes a positive difference in the SERPs.

If WILO is so good, why is it free?

WILO is our way of giving something back to the WP community. The team behind WILO build bespoke WordPress sites for a living, and we do pretty well out of it, so we’ve released WILO as a free plugin to give back.

Who built WILO?

The plugin was designed and built by the team at Toast Plugins and Toast Design in the UK. We work 24/7 on all things WordPress.

Is there a premium version?

We’re working on a Premium version of WILO with a back-end reporting suite that SEOs can use to demonstrate their practical work to clients. We will also add a download option to get the data from the current page into a spreadsheet to the Pro version.

How do I install WILO?

Like all other plugins, you can download it from here and upload it to your site or use the admin Plugin install option (again, as with all plugins, we recommend a test install in a staging environment first).

Can we help you with WILO?

If you need help with the results that WILO gives you or want general SEO assistance, we have a team that does SEO, so get in touch.

I have a problem with the plugin.

Reach out on the support tab or contact us directly; we can help you.

Reviews

Great Plugin

arbpen January 30, 2025 1 reply

When you have a large site, with older pages that you need to clean out, it’s great to be able to see if any pages are linking to a page so you can remove the link, delete the page, and put a 301 on it. I love that it’s browser based. I will be installing this on my clients site as a default plugin. Thanks to the developers!

Nice tool, but not compatible with WPML

sdumbliauskas October 2, 2024

Very good and intuitive tool. Very helpful, but doesn’t work on WPML multilingual pages.

Life-Changing

maxy076 August 11, 2023

This is my favourite plugin, worked perfectly. Very happy!

This will Revolutionize Your SEO.

devan August 11, 2023

I recently started using the Internal Link Optimizer plugin, and I must say, it has completely transformed my website’s SEO strategy. From the moment I installed it, I noticed an immediate improvement in the way my internal links could be organized and optimized. The user interface is intuitive and easy to navigate. The plugin worked seamlessly with my existing website setup. Overall, the Internal Link Optimizer plugin is a must-have for anyone looking to improve their website’s internal linking structure. It’s efficient, user-friendly, and backed by a support team that truly cares about your success. I highly recommend giving it a try!

no menu links

goldeneaglesteam June 18, 2023 1 reply

I can’t find any plugin pages in the admin panel

Worked perfectly

powerstotravel March 28, 2023

Gave me exactly the information I was looking for – the pages in my blog which had internal links to a particular page. What startled me was that the link to the tool was on my actual end-user blog. I looked for a link on my Wordpress menu/dashboard and couldn’t find it. It is actually on the actual page as I navigated to it in my browser. I navigated to the “destination page” of the internal links, clicked on the animated Wilo gif and voila! I got the list I wanted, and was able to download the list as well. Thanks a lot!

Contributors & Developers