Qualtrics’ range of products includes tools for market research, customer experience, employee experience, brand management, and product development, but their website is more than just a sales and marketing asset. Qualtrics also endeavors to be a thought leader in their space with an array of resources, from original research to analyst reports.

There’s an easy-to-consume homepage that explains the company’s product offerings, competitive advantages, and value proposition. Visitors benefit from an intuitive navigation section to get around the site’s architecture. The site employs some of the standard formats software shoppers have come to expect, so visitors aren’t hunting to find the most relevant information in unusual places. 

Visitors interested in discovering more about Qualtrics as a company can access additional information. There is plenty to learn about from its online brand book or its connections to its charitable partner, 5 For The Fight.

With such a broad selection of products and solutions that will continue to scale, Qualtrics has created a home on the web powered by the WordPress platform, the ideal CMS to continue accommodating Qualtrics’ expanding needs.

The company needed to free up technical overhead and streamline its content publishing processes, so it made the move from Drupal to WordPress. WordPress helped Capgemini enable a new digital culture of creation with its capabilities as a robust, usable, and intuitive content management system (CMS). It can support and empower the company’s global network of teams to deliver on their business objectives. 

The migration to WordPress allowed the Capgemini network to bring over 38 complex websites (at the time of the project), content syndication across both local and main sites, and a rebuild of their entire platform architecture.

Its news hub, called Source, uses WordPress to publish up-to-date information about the company’s many initiatives, news related to its products and technology, and other articles of interest for employees, investors, and the general public.

It combines publication efforts with community engagement, all powered by WordPress.