I didn’t know how powerful it was until I stopped using it

I had no idea what I was doing with Yoast when I started using it. I just followed the warnings and prompts. When my content became primarily video I stopped using Yoast on the majority of my content. Now that I’m working with an SEO team I see that the only key phrases optimized on my site are those that I took my time with using the plugin all those months ago.

You don’t have to be an expert for this tool to work wonders on your visibility.