Half baked and far from a “killer” plugin.

I was looking for something to replaced the “Get Shortlink” button on wordpress posts and pages, and use my own service. There’s a bit.ly plugin for that, but for various reasons, bitly’s service isn’t for me.

So I tried this one. It talks a lot of marketing speak in it’s description and in my opinion doesn’t live up to the self-hype. Yes, you can create short links and customize them and what not, but it is inconvenient to do so. It does work. That’s good. There was no fighting to get it working properly like some plugins on www.ads-software.com. But it lacks severely in convenience and UI design. You can’t click a button and get a shortlink from the page or post you’re working with, which has already been established as a pretty standard way of these sorts of plugins working. You have to go to a centralized dashboard from the menu and manually create every short link you want to create, copy and pasting the long/target URL, choosing all the settings, etc. I just want a short link to my article… not all of this convoluted stuff.

To make things worse, the plugin is pretty aggressive at trying to get you to buy into their “pro” plugin, which I looked into and the pricing and their pricing schemes are just out of touch with reality. I can’t understand why this is such a popular plugin on the plugin store.