Purchase Event Value Not Passing to Facebook Properly

  • Hi,

    I’ve been using your plugin for about a year now and it’s great, however the one problem that is still not resolved for me is that the “website purchases conversion value” is not being passed to facebook correctly.

    Screenshot: https://take.ms/pTfSm

    In row 1 you see 6 website purchases totalling 60.38 – this is not a possible total based on the prices of our products and sales.

    In row 2 you see 1 website purchase totalling $12.06 – this is not a possible total for any of the products we sell.

    Do you have any idea what might be going on here and how we can troubleshoot it?

Viewing 3 replies - 1 through 3 (of 3 total)
  • Thread Starter robncampbell

    (@robncampbell)

    Hi, just wanted to update you with an example from yesterday that makes it very clear the purchase value data being passed to FB is incorrect.

    On July 4th we had a $349 purchase from our retargeting ad. Below is a screenshot of the value that was registered in FB ad manager’s “website purchases conversion” column – the column that displays data from the standard “purchase” event, which this plugin created.

    Screenshot
    https://take.ms/oA2wl

    Looking forward to your reply. Thanks in advance for your help!

    Robin

    Thread Starter robncampbell

    (@robncampbell)

    Hi, one more update…

    I just realized that our pixel events are set up in USD but our Ad Manager is set up in CAD – does Facebook do currency conversions?

    Plugin Author Antonino Scarfì

    (@antoscarface)

    Hi,

    sorry for the extreme delay on my response.

    It’s a bit strange your issue. Most surely, the cause may be the currency differences, as you said in your last message. Facebook should take care of this difference and should make the conversions, but for some reason, it doesn’t.

    Could you please check with the Facebook Pixel Helper that the Purchase event is passing the right value?

Viewing 3 replies - 1 through 3 (of 3 total)
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