Had really gone downhill — now to be avoided
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When I first started using Yoast SEO some years ago, it was a useful, fairly easy-to-use tool that provide a lot of common-sense guidelines on improving SEO.
Since then, the plugin has gone from bad to worse. It became harder to use (the administrative interface has been redesigned so many times I have no idea where some settings are hidden), added bloat in the form of new tools no one asked for (like a useless “readability analysis” tool that nags you for not writing technical articles at a sixth-grade level), and made some questionable privacy choices (like having an SEO blog feed dashboard widget that lets Yoast record the IP addresses of your logged-in users with no opt-out; you’ll need a custom function to turn that off).
Since late 2019, it’s become untenable. First was the ad banner fiasco, where a plugin update automatically inserted an obnoxious marketing banner across the dashboard of every user. More recently, Yoast has started hastily rolling out major shifts in plugin functionality that are full of bugs, that try to add yet more functionality no one was asking for (like new image handling and image caching features you can’t turn off), and that try to change your workflow whether you asked for that or not. Apparently, their developers thought the changes were neat. In the long run, there might be worthwhile improvements in this mess, but for right now, they’ve made their entire user base into unwilling beta testers for their heavy-handed, controlling, badly coded nonsense.
They also keep trying to force users into “integrations” with third-party services. These are all enabled by default, and in two of the three cases to date, I was never able to get straight answers from either Yoast or its integration partners about what data they may be collecting or where it’s going. If you’re concerned about GDPR and other privacy regulation compliance, beware.
At this point, I cannot recommend this plugin. You definitely don’t want to run or update to version 14 or later, which is not ready for prime time and stands a good chance of breaking something on your site. Avoid Yoast SEO and find something else.
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