Alerting customers

Hello guys. The plugin looks very handy, but what I do not understand is how to promote it? I mean, you create the rules, ok, but is there a badge or text that automatically shows to the customer letting them know about the offer? Like when there is a special, Woocommerce shows the “sale” badge.

Or does it rely on the admin to post the information of the special and keep track of dates to remove it once it expires?

Thank you in advance.