My third attempt at responding to this post. Hopefully, the stars will align this time ??
– Is there variant testing functionality or the ability to plugin with optimizely?
– Is Segment currently set up on WordPress?
WordPress is a general-purpose content management system, not a landing page builder or an A/B testing platform.
Basic integration of analytic and optimization tools like Segment, Optimizly, MixPanel, Google Analytics, etc with ANY website (not just WordPress sites) involve simply placing some JavaScript code in the site’s HTML HEAD tag or just before the closing BODY tag. That can easily be done on a WordPress site — or on ANY site for that matter.
If you want deeper integration to achieve some specific business goal, you’ll first have to define that goal, and if there’s no plugin that does that already, code your business-specific integration yourself. Thankfully, WordPress is 100% open source and free, meaning your development “team” is free to write custom code to achieve any level of integration allowed by the external party (Optimizely, Segment, etc).
– How does the functionality of hiding pages from specific audiences work on WordPress?
You can password-protect individual pages, or mark individual pages as “private”, requiring a login to access. These are built-in features. If you want specific audiences to be able to access specific collection of pages (or you need some advanced features like only allowing access for a period of time), you’ll need to use a membership plugin, of which there are dozens.
– Is there a way to connect WordPress to our customer data? (if we wanted to pull in their pacing or program name for example)?
Sure, but you may have to do the “connection” yourself. Your customer data is sitting in some software, right? And WordPress is another software. No software can just “connect” with every arbitrary software out there: a bridge or “integration” has to be built for the two software to talk to each other.
And since we don’t even know what software is housing this “customer data”, I can’t tell you whether there’s an existing integration plugin or not.
But this I can tell you again: WordPress is 100% open source software that you host yourself. So there’s no limit to what integration you can do as far as WordPress is concerned. The only limitations are: 1) What your team is capable of, and 2) What the other software allows (if that other software is not also open source and self-hosted like WordPress).
