Add custom media button and open default modal

Hello, i’m new to wordpresd and need some advices.
I can’t find anything about this in the codex documentation.

What is the best way to add a custom media button?
Here: https://dev.aguimaraes.org/custom_media_button.png

And i need to open a default modal, like the other buttons:
https://dev.aguimaraes.org/default_modal.png

Thank you in advance.