Create a Page Template with the code below, then create a Page called products, and assign that Template to that Page.
<?php
/**
* Template Name: Page of Products
*
* Selectable from a dropdown menu on the edit page screen.
*/
?>
<?php get_header(); ?>
<div id="container">
<div id="content">
<?php
$type = 'products';
$args=array(
'post_type' => $type,
'post_status' => 'publish',
'posts_per_page' => -1,
'caller_get_posts'=> 1
$my_query = null;
$my_query = new WP_Query($args);
if( $my_query->have_posts() ) {
while ($my_query->have_posts()) : $my_query->the_post(); ?>
<p><a href="<?php the_permalink() ?>" rel="bookmark" title="Permanent Link to <?php the_title_attribute(); ?>"><?php the_title(); ?></a></p>
<?php
endwhile;
}
wp_reset_query(); // Restore global post data stomped by the_post().
?>
</div><!-- #content -->
</div><!-- #container -->
<?php get_sidebar(); ?>
<?php get_footer(); ?>
