<!–more–> not working

Installed a new site today, and everything was working fine, when I realized that <!–more–> was not working. I checked the template and the code was correct. So I though it was due to the wysiwyg plug-in, which I then deactivated, but that didn’t matter. then copied the content/more code direct from codex:

<?php the_content(“Continue reading ” . the_title(”, ”, false)); ?>

and still no luck. When I look at the outputted HTML, instead of a link where the more tag is, I’m getting:

This has me totally stumped. Couldn’t find any reference to this in support or elsewhere.