How to add tags to Web stories

If you say everything in place, what exactly did you configure on your website?

What I see on your stories is that you configured Google Analytics in the Web Stories settings (using G-ZVKEXHYF40), so all your stories should be tracked with GA4. Is that not what you mean?

Suddenly, my web-stories are not performing. The discover traffic dropped to Zero. And plus all the web-stories are under not tagged pages on Google adwords.

Our forum support focuses on using and troubleshooting issues with the Web Stories for WordPress plugin. Specific questions about traffic declines, ranking, crawling, and indexing are best answered by the experts at Google SEO and Analytics Help Communities.

Note that changes in Web Stories traffic are not unusual and can rely on many factors. For example, content featured on Google Discover regularly changes, and Google Search constantly improves its algorithms, which can affect ranking. Using the AMP validation tool and the Web Stories editor’s built-in pre-publish checklist for any newly published stories is a good practice to ensure your story is eligible to appear on Google services.

If you’re not sure whether a change in traffic is caused by a change to your site, we recommend using Search Console’s various tools to confirm that your content is properly crawled and indexed.

How to tag GTM to web-stories?

There is currently no built-in way on the settings page to add Google Tag Manager to stories. It could be done via a plugin though I think.

What’s the use case, what do you want to achieve?

If it’s for Google Analytics, note that Google Tag Manager for AMP/Web Stories doesn’t support Google Analytics 4. You will need to specify the GA measurement ID manually on the settings page.