Easy ? – Retrieving escaped strings from wordpress database

This should be an easy enough question to answer. I have a private messages plug-in that works great but when you read a message it contains escaped characters like “You\’re blah blah”.

This is the code that selects the message from the database and displays it.

$pm = $wpdb->get_row("SELECT * FROM $wpdb->prefix".private_messages." WHERE id = $id", ARRAY_A);

	echo $pm['message'];

I already did some searching but couldn’t find anything useful.
Can someone enlighten me as to how I can display the message properly without the escape stuff?

Thanks