As much as I like the content in your site, I find the site’s name and approach very confusing. The unfinished sentence is just difficult for me to take in. I see where you are going with this, but I don’t know if it really works. This is further compromised by the hard to read logo – I don’t think the graphic reel works for you. I found myself looking up at the URL bar to confirm what I was reading. The fact that you further complicate this with another font and line (for the completion of the sentence) is not good. I would prefer it all in one line –
The Event of…The Missing Person!
You have to be really straightforward with a site’s title – and you want people to remember it and leave without a question mark – otherwise all your effort is wasted. We went for a really straightforward in your face approach with DomainStick.com. I want people to remember the name and see it clearly.
Interestingly, one of the domains we are selling – Detailsto.com – reminds me of your site. We acquired this domain thinking it would be an interesting gimmicky thing – Details to come… In the end, however, it is a bit confusing and we haven’t had much luck with it. I know Delicio.us opened the floodgate – but they don’t all work for us.
I know we are living in an age where all the great phrases seem to be taken, and we are inspired to try new things. I think you can work with this if it is done right graphically – Perhaps another graphic approach would be to read The Event of… on the left side, and on the right side, you have the completion of the sentence, but you can change it every 20 or so seconds – like a ticker approach. This might be a way to establish the timeliness that the phrase implies and the many subjects you will be featuring.
I hope this helps!
Robert