How do you write an elseif statement?

...
<p>Apples</p>

<?php } elseif (/* some condition */) { ?>

<p>Pears</p>

<?php } else {
...
?>

See https://www.php.net/manual/en/control-structures.elseif.php

See also switch

Another note…

When you are using if() or for() or any other contorl statement in a template file, it can be eaiser to read and debug if you use the alternative syntax. As an example:

<?php if ($val == 1): ?>
  <p>Apples</p>
<?php elseif ($val == 2): ?>
  <p>Oranges</p>
<?php else: ?>
  <p>Pears</p>
<?php endif; ?>

It means the same thing, but can make it eaiser to read in template code.