It’s a nice looking site, but I agree, it’s too wordy and needs more images.
A few other things crossed my mind, here they are:
1. A picture of you, in your decorating gear or near your van might help get the phone ringing. I think the illustrations are good, but you can’t beat seeing the person behind the business.
2. Make it very easier for people to find your phone number (top of every page in the white area – under your name or in place of the social icons). I know it’s on your site a lot, but internet users hate having to look for information – put the important stuff right in front of their eyes.
3. Testimonials. If you’ve been in business for a while, ask your customers for testimonials and add them to your site. If your business is new, ask each satisfied customer for a testimonial and add it to your site.
4. Portfolio. Following on from the previous comment…pictures of your completed work would go a long way to converting visitors to customers.
5. The layout of your pages change too much for me. Sometimes the sidebar is on the right, sometimes its on the left, and sometimes there is no sidebar at all. I prefer one or two styles across the whole site.
6. Add internal links to your text/images where readers expect them to be. Guide readers around the site; the only option they have at the moment is the main navigation menu. Internal links also help with SEO.
These are my suggestions, Andy. I hope you find them useful?