Ads not showing on all posts

Hi,

I have installed the content.ad pluging and have two widgets one is displayed below post content and one is in sidebar. From google analytics, my post views (excluding home page views and other pages where the ads are not shown) and the widget impressions do not match. If my post views are around 300 per day the widget views only show around 60. I myself experienced this where the widget is not displaying ads for some posts. My website is dosed.in. Can you please check and let me know if I have any configuration issues?

Also I need to configure an exit popup with content.ad plugin with 100% of my posts. How can I achieve this similar to this site – https://www.tomorrowoman.com/wellness/eating-these-5-types-of-food-will-only-make-you-more-hungrier/

Thanks
Gunasekhar

https://www.ads-software.com/plugins/contentad/