Advice for chaning my URL

  • My business is undergoing a name/branding change. For example, my site will go from oldname.com to newname.com. I will keep all the content, changing just the theme. What is the best way to handle this, especially with SEO? I will follow the “Moving Your WordPress Site” guide, but what is the best way to handle SEO? I have a decent ranking and I’d hate to lose that in the process.

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  • Hey there!

    This link below is an interesting read about how moving or changing names affects you.

    https://www.toprankblog.com/2008/10/seo-basics-change-site-hurt-rankings/

    A good way of doing it is to go to oldname.com

    and open up the file .htaccess and put this in it:

    RewriteEngine on
RewriteCond %{HTTP_HOST} ^oldname\.com [OR]
RewriteCond %{HTTP_HOST} ^123\.45\.67\.89
RewriteRule (.*) https://newname.com/$1 [R=301,L]

    (Change the 123 45 67 89 to the IP address that oldname.com is on)

    What the rule above does is rewrite any requests to oldname and direct them to newname with the ‘301 redirect’ code. This tells the search engines that this is a permanent redirect.

    The reason for putting in the IP address too is incase somebody visits directly with the IP address.

    Let us know if that helps or if you need any more help.

    Simple redirect such as 301 is one of the most effective and easy ways, great suggestion trystan ??

Viewing 3 replies - 1 through 3 (of 3 total)
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