Shortcode doesn't display content

After installing the plugin, I found the menu to create the food menu right away, so a plus point for that. However, after I created a menu entry, I had to return to the www.ads-software.com plugin page to figure out what to do next. I then used the shortcode and because the shortcode didn’t appear on the page, I assume the plugin did execute the function associated with the shortcode but no content was displayed. Perhaps the plugin targeted a different version, but for me, on WordPress 3.5.1, it didn’t seem to work as intended (or perhaps it is meant to be used differently?).