SEO for people who don’t get SEO

I confess, I’ve researched SEO, and I get that it’s important, but either I’m too impatient or not techie enough, because I don’t totally understand how to optimize my stuff for SEO. Enter Yoast. It gives fantastic tips about SEO and readability, and I don’t necessarily have to understand it all to feel confident I’m doing my best to optimize my website’s ranking.