[Plugin: WP e-Commerce] Search Engine Optimization Suicide
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If you create a product then decide to delete it later on, the url of that product will remain the same. This is a major problem for SEO because instead of the url showing up as a 404, it shows up as a duplicate page of the group category page that it was in and therefore your website is punished for having Duplicate Content.
Also another issue with wp-commerce is that if you choose to put a title & meta description on the main products page, the same title & description will show up on all of your products and groups. So as an example, if you have 20 products under 5 groups, you will have a total of 25 pages that have the same exact title and meta description which equals to 25 pages of duplicate content! If you’re wondering why this might be a problem, let me explain to you why it is a major problem that deserves immediate attention.
The whole point of having an e-commerce website is to sell your products online. The whole point of search engine optimization (SEO) is for people to find your website when they search on google, yahoo, or msn. Now if your website has problems with duplicate content (duplicate meta, titles, etc.,) your website will get low search engine rankings. If your website has low search engine rankings, it will be harder for people to find your website. The less people who visit your website, the less chances you have of making a sale. So the moral of this example is this. It doesn’t matter how fancy or nice your online shop looks like. It doesn’t matter how much time you spend on it adding different features and modules. ALL OF THIS WILL BE IN VAIN, if customers cannot find your website.
The Solution: On the behalf of frustrated wp-commerce users worldwide, I would like to publicly call for the wp-commerce team to please please please address these issues immediately. We cannot wait until the next version of wp-commerce while we sit on our hands and watch our search engine rankings drop. We need some sort of fix that will work until the wp-commerce team comes up with a permanent solution. Also if the wp-commerce team cannot find a solution to solve these issues (because these issues have been going on for months and months without being addressed), I am asking for the Wp-Commerce team, in the spirit of true Open Source, to make the source code for wp-commerce available to other developers so that we can have an efficient system of addressing this issues quickly and efficiently.
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