Hello. Let me first point out that I think that you have a great product. Just looking through its feature set, it becomes obvious that you put a lot of time and effort into creating the plugin. I believe it gives the end user value.
I also already understand that your plugin is an extension of the built-in WP commenting system. There was no need to explain that to me. ??
But that is not what is in question here. What I question is your business model. I fully understand the model of offering a free product, and then getting the hook in with annual subscriptions for the add-ons.
Before continuing, let me interject one clarification. You seem to be trying to twist the meaning of my words regarding the default emoticon set. No, I am not referring to the default emoticon set that is already included in WP, which you access by typing certain characters. I meant exactly what I said. In other words, I think you should include one of the emoticon sets THAT YOU CREATED — the $20 one — by default, as a part of your plugin, and not as an add-on.
In other words, I think your business model is reverse of the way that I personally would do it. I can only speak for myself, but I think a lot of people would agree that the plugin itself has more value to them than the emoticon add-on sets.
In short, I would feel more like I was getting my money’s worth if you actually sold your plugin with the one original emoticon add-on set included, than if you give the plugin away for free, and then charge for the emoticon sets.
Do you see my point? I can see a $20 value in the plugin itself, but not in the emoticon sets, and I think others might agree. In a lot of cases, they are not going to be willing to part with $20 for an add-on emoticon set — and I noticed that some are even more expensive than that — but they might be more inclined to pay $20 for the plugin itself — particularly if it includes one of YOUR emoticon sets — because it has more value to them.
So as I said in my original post, I think it is outrageous to expect people to pay $20 or more for emoticon sets in this day and age, no matter how fancy they are, and regardless of what other features the packages may include. I honestly don’t know how well your current business model has worked out for you, but I won’t be purchasing any of the add-ons. Maybe if I was rich, I wouldn’t care, and I’d buy them on a whim. But I am not rich.
Obviously, it is your product, and you are free to do as you wish with it. But those are my personal views regarding the issue.