• I manage content for a b-to-b site that has about 10 pages. Content is focused mainly on one keyword phrase per page. Am posting 2 blogs per week also. Questions:
    1) I assume as I add more well-written pages with relevant content / page titles / descriptions etc. that this should over time help with SEO? Do pages need to link to each other (as in go HERE) as much as possible — does that help?
    2) Do blogs need to be, say, 300 words, or will shorter blogs also get the attention of search engines?
    3) Does it help to regularly add content to an existing page & update the SEO Pack in terms of any new keywords, etc.?
    … Just trying to follow as many best practices as possible. Thanks!

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  • I assume as I add more well-written pages with relevant content / page titles / descriptions etc. that this should over time help with SEO?

    Correct.

    Do pages need to link to each other (as in go HERE) as much as possible — does that help?

    Not unless there’s a good reason for them to link to one another – eg. one post refers to another. also, never use link text like “go HERE”. That’s a terrible waste of anchor test. Always create meaningful but concise link text that would still make sense when read out of context.

    Do blogs need to be, say, 300 words

    No. Focus on quality – not quantity.

    Does it help to regularly add content to an existing page & update the SEO Pack in terms of any new keywords, etc.?

    No. You should be adding new posts/pages.

    Thread Starter JoeHB2B

    (@joehb2b)

    Great — thanks much. If there are any resources you can recommend for ongoing SEO tips, I’d appreciate it. Thanks again, esmi!

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