A 404 error indicates that the requested resource cannot be found on the server. Here are a few steps you can take to resolve this issue:
Check for Typos or Incorrect URLs: Ensure there are no typos or incorrect URLs linking to “.well-known/traffic-advice” on your website. Double-check any links, redirects, or references to this URL and correct them if necessary.
Verify the Existence of the Resource: Confirm if the resource at “.well-known/traffic-advice” is meant to exist on your server. If it’s not a necessary file for your website’s functionality, you can safely ignore the 404 error.
Check Your Website’s .htaccess File: If you are using an Apache web server, your website might have a .htaccess file that contains rules for URL rewriting and redirects. Ensure there are no rules in the .htaccess file that are causing the 404 error for “.well-known/traffic-advice”. If you find any relevant rules, remove or modify them accordingly.
Verify Your Web Server Configuration: Ensure your web server is properly configured to handle requests for “.well-known” directories. Some web servers may require specific configurations to serve files from the “.well-known” directory. Consult your web server’s documentation or contact your hosting provider for assistance.
Use a Sitemap or Robots.txt File: Create a sitemap or robots.txt file for your website and ensure it doesn’t contain any incorrect or outdated URLs that might be causing the 404 error. Update these files with the correct URLs.
Monitor Your Website’s Error Logs: Check your website’s error logs for more information about the 404 errors. The logs may provide additional context about the specific requests causing the errors, which can help you identify the root cause.
Also, a more common cause of the 404 errors for the URL “.well-known/traffic-advice” is that Google’s Chrome browser is trying to access this file through its feature called “Chrome Privacy Preserving Prefetch Proxy.” This Chrome feature preloads content from other origins without exposing user information, aiming to speed up page loading if the user eventually navigates to those URLs.When Chrome attempts to access “.well-known/traffic-advice,” it is looking for a configuration file that indicates whether it is allowed to prefetch the website’s content. If this file does not exist on the server, Chrome receives a 404 Not Found error. In this case, the fault is due to the browser’s experience, not necessarily your WordPress configuration; you can rule this out by trying to access the site with other browsers like Opera, Brave, or Firefox.
