A/B testing where the B is no “popup” and full-page cache

  • These are presale questions.

    • Is it possible to do an A/B test where the B is “no-popup”? Apart from the pop-up conversion, we want to test its effect on the behavior of the visitors – for example, if the pop-up annoys them and makes them leave earlier.
    • Will A/B testing work with full-page cache?
Viewing 7 replies - 1 through 7 (of 7 total)
  • Plugin Author Damian

    (@timersys)

    Hi @asafm7 ,

    • There is no such feature. A/B popup will create two different popups that will randomly show based on your display rules.
    • Yes, it’s fully compatible with full page cache
    Thread Starter asafm7

    (@asafm7)

    Thank you @timersys .

    Will it be practical to prevent a pop-up using a dedicated A/B testing tool (such as Optimizely)? (Using external CSS or JS)

    Plugin Author Damian

    (@timersys)

    I think you need to measure that metric using just a regular popup and not and A/B.

    I′m not sure how optimizely could prevent a popup to fire as I haven’t used personally, but you could use javascript to prevent opening it

    Thread Starter asafm7

    (@asafm7)

    Okay. Thank you

    Thread Starter asafm7

    (@asafm7)

    @timersys could you recommend the best way to prevent a regular pop-up (not A/B) from popping up, using external JavaScript?

    I assume that if I research myself, I will find a few ways, but they probably won’t be equal, and being unfamiliar with the code it will be hard for me to predict which one is the best.

    Plugin Author Damian

    (@timersys)

    I would says using window.wp.hooks.addAction( ‘wppopups_before_show_popup’, yourfunction );

    That way you can remove it from DOM before opening

    Thread Starter asafm7

    (@asafm7)

    Thanks

Viewing 7 replies - 1 through 7 (of 7 total)
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