A critical tool to help you get messages into inboxes
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If you’re trying to get more email messages into people’s mailboxes – you have to focus on SPF, DKIM, and DMARC settings for your email provider, your newsletter provider, and your website.
The last item – your website – may be one of the harder to get DKIM set properly for, and may in fact be impossible with many hosts. The workaround is to use a plugin like WP Mail SMTP and tie the plugin into your email host. Then once you have your email host all sorted out with SPF, DKIM, and DMARC you’re ready to go.
The process to tie in Google Workspace/Gsuite is fairly cumbersome, however the step-by-step guide that WP Mail SMTP provides will get you through the steps. I made a mistake when creating the project and after following the steps I was unable to choose the sender email.
If you can’t choose the sender email for some reason, delete your work and start again — this time click from the article to create a new project, and check your work carefully.
Once you’re done, you gain the ability to have your donation receipts and other emailed items from your website deliver to recipient’s inboxes instead of potentially to their spam folders.It’s a bit of work, but well worth the payoff. The plugin portion of the setup is the easy part.
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