Add css styles to output

I am pulling custom fields into the markers created on a google map so there is a backend to edit that contetn. I have it working with :

var point = new GLatLng(48.5139,-123.150531);
  var marker = createMarker(point,"Lime Kiln State Park",
    '<?php $post_id = 182;
$my_post = get_post($post_id);
$title = $my_post->post_title;
$snip = get_post_meta($post_id, 'mapExcerpt', true);

echo $title;

echo $snip;
?>')

However I am stumped at how to echo in div classes around the title and the content. If I try something like this with the div wrapping the title it breaks the javascript.

var point = new GLatLng(48.5139,-123.150531);
  var marker = createMarker(point,"Lime Kiln State Park",
    '<?php $post_id = 182;
$my_post = get_post($post_id);
$title = $my_post->post_title;
$snip = get_post_meta($post_id, 'mapExcerpt', true);
echo "<div class="theTitle">";
echo $title;
echo "</div>";
echo $snip;
?>')

Can anyone please enlighten me on how i could include the css. Is there a way I can define and then echo it back in so the necessary quotes to define the style dont break it?