Add to Cart conversion tracking

Hi @nabeelshikder

There are several reasons why we have specifically not included this into our plugin.

• Our plugin handles the dynamic part of a conversion (changing conversion values) on the purchase confirmation page. To keep the plugin simple and to the point, it only does this. If you want to measure other conversions, like leads or even add-to-cart events, you can use other means to achieve this. Like using Goolge Tag Manager, importing it from Google Analytics or adding the conversion in the theme, etc.
• Google does a far better job than Facebook in measuring micro and macro conversions. (macro conversion being a purchase for instance). While Facebooks algorithms sometimes even struggle to optimize for add-to-cart events, Google has virtually no problem doing this for purchase conversions straight away, with a far better variance than Facebook, given you have more than 30 conversions per campaign in your account. Below that limit it is better to manage the campaign manually anyway. Plus working with portfolios can do wonders.

There are far better optimisation tactics in Google Ads if you have not enough purchase conversions than using add-to-cart events as some kind of proxy conversion.

So implementing add-to-cart conversions into this plugin won’t happen.

With respect, I must disagree on the comparison between the platforms. Facebook does a far better job when taking impressions, clicks and costs into consideration on new campaigns which have no previous purchase history.

With Facebook Dynamic Ads, changing the optimisation strategy from Purchase conversions to Add to Cart conversions has a multi-fold increase in conversions. This serves as an effective preliminary ‘proxy’ for recently created campaigns. It is also the main strategy suggested by Facebook in their official documentation for optimising ads with low Purchase conversions.

I hope you will reconsider this in future because Add to Cart conversions are essential for creating successful Purchase campaigns.