Advanced Ads Stats: Ad Impressions Vastly Exceed Page Views

  • Resolved dailynouseditor

    (@dailynouseditor)


    3 months, 2 weeks ago

    Advanced Ads is reporting ad impressions stats that are much higher than the number of page views that WordPress/Jetpack is reporting for the site on which the ads appear. The ad impression numbers are nearly 5 times higher than the page views.

    For example, in a given month Advanced Ads will report, say, around 1.4 million impressions for a particular ad over the course of the month, while Jetpack will report that my site received around 318,000 page views that same month.

    I know that sometimes the same ad will appear in two spaces on the same page, and that a visitor’s scrolling up and down on a page may result in multiple impression counts for the same ad. However, the discrepancy seems larger than these could account for.

    Am I correct in thinking this discrepancy indicates a problem? If so, does anyone know what the problem is and how to resolve it? Thank you.

    The page I need help with: [log in to see the link]

Viewing 2 replies - 1 through 2 (of 2 total)
  • Plugin Support Henning

    (@henningaa)

    Hi dailynouseditor

    Thanks for reaching out.

    Ads appearing multiple times on the same page are a valid reason for the observed behavior, but there are also differences in the choosen tracking method.

    Maybe additional bot detection and more advanced filter in Jetpack are also playing a role here. While you’re also running AdSense ads on your page, I suggest using their internal tracking for another comparison as well.

    You’ll also find a list of possible reasons for discrepancies in tracking numbers in your manual.

    I also recommend running the latest version of the Advanced Ads plugin and its add-ons.

    Since your question is referring to a premium add-on I want kindly ask if you can direct any additional questions related to this topic to the customer support directly. Thanks for understanding, and hopefully meet you there.

    Best regards,
    Henning

    Thread Starter dailynouseditor

    (@dailynouseditor)

    Thanks for the reply and the links, Henning.

Viewing 2 replies - 1 through 2 (of 2 total)
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