Amazing potential but not yet fully mature

Rather complete tool, maybe the best for those who want to go SEO from scratch without technical knowledge.

Nevertheless, most of features are linked to the cloud App which comes with its pro (the features) but also some serious cons. Due to a strange tokenization of the connection, if you plan to use staging environments this is not your plugin. The cloud app is incapable of differentiating between production and staging environment, messing it up settings between one and the other. When I realized the issue it was too late, lost most of my traffic.

All in all, test it extensively, especially if you need it for business.

PS: review after 3 months of usage, out of which 2 months spent seeking a solution to the issue with their support. No solution, but all in all customer service is good.