Audiences hugely differ from stats
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Hey, I’ve set-up events and audiences, but the numbers they’re putting out are hugely off. For example: I have had close to 7000 visitors on my website in the last 90 days. According to pixel caffeine I had 20. So obviously there is something wrong, but I am unable to figure out what.
I tried to set-up an audience without using events as I thought maybe I made a mistake there. Whilst it improved the problem somewhat there’s still a huge difference with 7000 visitors yielding only 2400 audience.
Any idea what is going on?
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