B2B Blog – Separate or with Business Website

Hi,

We are a B2B focused company, in the international trade field. We are in the processing of setting up a blog and are trying to decide, whether we set-up the blog as a separate domain from our main business website or make it part of the website. Would love to know your opinions on the pros and cons of each approach.

Either way, we do want to to maintain a clear message that the blog is run by the company. However, I have noticed in case of B2B Businesses, the blog posts tend to get a bit more credibility when the blog is separate from a business website and the posts are not “directly” trying to promote the services of the business. Look forward to your thoughts on this.