Behavior when customer updates email address?

Hi there – Our native WordPress integration is through WooCommerce so it syncs WooCommerce orders and products. We can also sync subscribers (phone and email) through checkout. You could also add a Klaviyo form and get subscribers through that.

If you are looking to do something with just WordPress and not WooCommerce, we don’t have any integrations that we built ourselves but we have a whole host of APIs that could be used here if you wanted to develop something yourself. Or you could take a look at our agency partners and integration partners here.

Does that answer your question?

A customer’s WordPress and WooCommerce accounts are the same thing. But just to verify – nothing in the Klaviyo integration will update a subscriber if they update their email address in WordPress/WooCommerce?

Yes, that’s correct. By default we don’t sync subscriber changes with our syncs. Our webhooks are focused on order updates and product updates. When there are order updates we will sync over the subscriber information but an isolated subscriber change will not cause any immediate updates in Klaviyo.

Let us know if you have any additional questions!