Best practice for memberships / improvement of opt-in checkbox
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Hi there, I was hoping you could help us with some advice, please.
We run a membership-based shop and are using this plugin. We have an issue where, when new members buy a membership, they don’t notice the opt-in checkbox at checkout. This has resulted in 99 members out of our 184 members in total not being signed up to our newsletter and we’ve had complaints from members as to why they haven’t been receiving the newsletter. We’ve tried to explain to them that unfortunately, they have to actively sign up to the newsletter themselves, but yet then they don’t seem satisfied with that answer and have said to us that they would expect to automatically receive the newsletter as members; which we understand and completely agree with…
So my question is to you; what is best practice in terms of ensuring our members receive our newsletters?
It currently isn’t possible to make the Mailchimp checkbox a ‘yes/no’ mandatory checkbox, which otherwise, I would have thought was a good solution (please consider implementing this feature/option!). Also, it doesn’t seem possible to manually make new/’non-subscribed’ contacts able to receive newsletters once added to the contact catalog in Mailchimp.
Anyway, your advice on this will be greatly appreciated as it’s very frustrating for us that we cannot maintain good relationships with our members because of this (we know for a fact that we’ve at least lost 2 members because of it).
Hope you can help and many thanks!
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