Best Selling Product In Menu

Is it possible to add a widget that shows the best selling product by category to the mega menu?
Or even just show a single product for a specific category?
There’s already a gutenberg block for it, hand picked products, could that be added to a column in the mega menu?
For example see the menu on the Estee Lauder site where they highlight specific products in their menu:
https://www.esteelauder.com/