Best way for multi blog site setup?

  • Looking for advice on what would be best way to set up our company blogs! Multisite or No?
    Basically we will have at least three or four blogs talking about and selling the similar products but to completely different groups. For instance one to Athletes and another to retired people. Would like to keep the admin/backend part one for all the blogs.
    Any ideas on best way to set this up?

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