Better SEO: Page or Post

  • I run a football website (conference specific), and each year I will be updating all the teams schedules within the conference.

    Would it be a bigger SEO advantage to create a page that gets updated info each year (ie. go in and change the schedules from 2011 to 2012) or would I grab more traffic by creating a brand new post each year?

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  • Moderator Ipstenu (Mika Epstein)

    (@ipstenu)

    ?????? Advisor and Activist

    There should not be any SEO advantage one way or the other. I would posit, either way, that you keep the old schedules. People like to know what happened ??

    From an SEO perspective there are 2 things to consider:

    1. If you think users will continue to search for the key phrase ‘2011 schedule’, or something like that, in the future then I would create a new page each year. Otherwise if you change the page each year you will lose your rankings for previous year phrases.

    2. The advantage to just updating the same page each year is that you will most likely build links to this same URL over time, so when you update the page and target a new phrase, such as ‘2012 schedule’, you will already have some links pointing to the URL so you will have a good chance of that page ranking sooner.

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