Brainstorm It! is considerably better than most other keyword research tools

Doing keyword research trying to use Google’s Adwords tool, or other tools like Wordtracker are not as easy to use, and not as many in-depth guides.

The keyword research tool that BizXpress has is really specifically tailored to people making workhorse-content sites. Although it’s totally fine for the 10 pager local business, where it really shines is if you need to build a blueprint for a 500 page website, and everything needs to make topical sense.

It still takes some skill to use well, but the education on how to use it is there and simple enough to understand. It’s more building the concepts of business that get in someone’s way (ie. not realizing the search intent of keywords and getting too focused on the numbers).

Anyways, really happy with the Brainstorm It! thing, and there were some updates to it this year that helped, such as a grouping feature that sorted out your keywords topically to help you understand which words are more common.