Breadcrumbs Markup Not Working

The WPSSO Core plugin does not create Schema Breadcrumb markup (see https://developers.google.com/search/docs/data-types/breadcrumb) by default, you would need to activate the WPSSO Breadcrumbs Markup add-on for that.

I’m not sure what you mean by “brand name” – perhaps you mean the top level / home page name? If so, refer to the SSO > Breadcrumbs settings page (after enabling the add-on).

If you have any questions or issues concerning the WPSSO Breadcrumbs Markup add-on, please post to that forum for additional help. Don’t forget to include a URL to an example post/page that contains breadcrumb markup (ie. has a parent page or is part of a category or tag).

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I have activated the WPSSO Breadcrumbs Markup

For example in mobile serps: “https://swiftclean.com” is showing instead of “SwiftClean”

See https://www.ads-software.com/support/topic/breadcrumbs-markup-not-working-2/.