can’t login ( beginner )

it will be the one that should have been displayed onscreen and emailed to you on installation.

If you did not copy it to your clipboard when displayed and did not receive the email, you can use use the emergency password reset script to set a new one

i didnt get an email. i just went to www.ads-software.com and downloaded the file..

Hi,
there is a very nice readme file. When you read what to do, it should work. When not, write here.

Is it the database username & password you need? your web host should be able to help with that.

Have a look at this page:
https://codex.www.ads-software.com/New_To_WordPress_-_Where_to_Start