changing page to post–SEO?

  • [ Moderator note: moved to Fixing WordPress. This is not a Developing With WordPress topic. ]

    I’m not a developer, just a user, but could not find another forum to ask this question.

    Right now, I have a static front page with my main article. I would like to switch themes for aesthetic reasons. In the new one, I would like to only show the top of the article, as a sticky post, with a “read more.”

    To do this, I assume I would have to change the page to a post, via a plugin.

    My SEO is via plugins so I think the SEO stuff would port over. Both themes are free ones–I’m open to paid ones, but found ColorLib and I like it. (currently on Twenty Twelve)

    I don’t want to lose my Google rankings for this main article. Will any of these actions possibly impact SEO/rankings?

    1. Making the change from page to post

    2. Changing themes (from Twenty Twelve to ColorLib or perhaps some paid theme)

    3. Adding the Read More button instead of showing the whole post.

    Appreciate any thoughts.

Viewing 4 replies - 1 through 4 (of 4 total)

  • Hello,

    For your first question; I would say keep the content as a page. I’ve read a couple of articles which have said pages are better for search in the long term. The reasons seem quite solid. As posts are based on date order they are more likely to drop off search engines after some time due to the content being old. Someone also mentioned that comments on posts could also have an SEO impact and reduce keyword density but that may not be relevant to your query.

    From personal experience I had a huge drop in search rankings a couple of years ago after I switched theme. I couldn’t put my finger on exactly why it occurred, it could have been missing some key piece of information or increased my loading time slightly but I never recovered from it. All my content remained the same though.

    ~ Steven

    Thread Starter vicky2

    (@vicky2)

    Thanks. Omigoodness. May I ask, was your SEO in plugins, or directly in the themes?

    This was a few years ago, things have changed so much since then, I can’t really remember, sorry.

    ~ Steven

    Changing your theme should not impact your ranking. Changing your page to a post could affect only what pertains to that page. I would leave the page, you are not going to see any difference in rank increase as a post.

Viewing 4 replies - 1 through 4 (of 4 total)
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