Character limit for slugs

  • Resolved pengman

    (@pengman)


    3 years, 8 months ago

    I’m new to Yoast but doing quite well, that is until I came across the following. When setting up a Google Responsive Search Ad, I’m limited to 15 characters for the slug. Yoast says that my Focus KeyPhrase for a page should be in the slug. However, very few if any of my Focus KeyPhrases are under 15 characters, let alone any extension of that required to include the page title in the slug also. I want to run a Google ad focussing on my holiday rental property being dog friendly and my carefully chosen Focus KeyPhrase for this page after running Google Keywords Planner tool is ‘cottages with dogs’ so my slug for the page is ‘cottages-with-dogs’. But it’s 18 characters long so it won’t work. I didn’t see any recommendations in any Yoast blog posts I read that said slugs should be limited to 15 characters, so I’m not sure how to get round this. Any comments anyone?

    • This topic was modified 3 years, 8 months ago by pengman.

    The page I need help with: [log in to see the link]

Viewing 4 replies - 1 through 4 (of 4 total)
  • Plugin Support Md Mazedul Islam Khan

    (@mazedulislamkhan)

    Thanks for reaching out here. If you’re limited to use only 15 characters in the slug due to the limitation of Google Ads, you’ll need to follow it. Otherwise, you probably won’t be able to run Google Ads on the relevant pages.

    On the other hand, if you still want to include the focus keyphrase in the slug even though we recommend it to everyone, you may want to consider shortening it or you may want to skip that since you’re in the position of choosing either one of them but not both.

    Thread Starter pengman

    (@pengman)

    It was my mistake actually. There’s a difference between the url the ad points to, which can have my ‘cottages-with-dogs’ slug or any length slug I choose, and the display url that you choose for the ad where you can choose 2 phrases of up to 15 characters each. I’ve chosen /cottages/ (8 chars) and /dog friendly/ (12 chars), but together they point to my actual url with the ‘cottages-with-dogs’ slug. I just hadn’t figured this out when I raised this query.

    BTW, although I’ve only been using Yoast for a couple of weeks now, I have to say I’m very impressed. I put my Yoast SEO’d site up on the Google Search Console last weekend and, although it took a few days to report anything, for the UK (my target audience at present due to the pandemic) from 6th to 9th March I got 3 clicks, 19 impressions, a CTR of 15.7% and an average position in the search results of 19.2, so just into the second page of Google’s search results I guess. I’ve read online (not in Yoast) that a CTR above 2% is considered good. Is that correct, because if so, my 15.7% sounds amazing for my first serious attempt at SEO! I’ve been taking baby steps so far but I guess my next step is to upgrade to Yoast Premium. Keep up the great work Yoast!

    • This reply was modified 3 years, 8 months ago by pengman.
    Plugin Support Md Mazedul Islam Khan

    (@mazedulislamkhan)

    For a new site like yours, the average CTR of 15.7% seems good. Once your site starts ranking, the CTR shall improve as well.

    That said, thank you for leaving such wonderful words about our plugin. We can’t wait to have you as our premium customer.

    Have an excellent rest of your week!

    Plugin Support devnihil

    (@devnihil)

    We are going ahead and marking this issue as resolved due to inactivity. If you require any further assistance please create a new issue.

Viewing 4 replies - 1 through 4 (of 4 total)
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