Clean Marketing Automation Tool inside WordPress

It took me a while to decide on a marketing automation tool.

Considered more advanced WP-based tools such as Autonami, FluentCRM, and GroundHogg. Almost went with Omnisend after deciding it’s a better package than Klaviyo or MailerLite for my needs.

Recently, finally decided to configure better WooCommerce transactional emails and other automations as customer loyalty is becoming a bigger growth issue for the store.

While I’ve closely researched many alternatives, I was drawn to ShopMagic for its elegance and simplicity, especially with how it feels like a native part of WordPress.

Other tools might be far more powerful, but ShopMagic’s straightforward nature forces me to get started. Today, I have 8 running ShopMagic Automations.

3 of them are for internal business processes (e.g. notify admins if an order came with Notes). 2 of them replacements that work far better for us over the normal WooCommerce transactional emails. The remaining 3 are additional automations to capture leads and inspire customer loyalty.

At this point, I feel that I’ve reached the 80% of benefits of a fully-beefed up email automation system.

There are limitations to what I can do with ShopMagic (CRM, 3rd party integrations, sophisticated cart abandonment), but it’s currently the right automation solution for our scale. And nothing’s stopping me from pairing it with other tools such as WooCommerce Cart Abandonment Recovery.

As the business grows and we’d need 90% of a Klaviyo-level system, I’m optimistic that this platform would continue to keep up as our needs grow up.