Content Full – Excerpt, Button "read more"

Using more-link is a bad practice.

• more-link is bad for SEO. Nobody will search your site with the word “more”.
• more-link haves no context. Users, search engines, screen readers or printed pages cannot tell nothing about the destination from word “more”.

You may check out how stackoverflow works without more-link.

More-link is a bad rule made by programmers which become very popular.

The links in activetab theme are blue and underlined and I think every user (even amateur) will know that he can click it.
Believe me, I investigated that thing alot and if it would be good for user, for sites or for site owners I would already add it to the theme.

@webvitaly: I both agree with and applaud your stance on using a plain “more” link. I battle with the same issues in the themes I create but I do use a workaround that you might find useful.

Consider incorporating the post’s title in the more links using a technique such as <?php the_content( '<span class="readmore-offset">' . the_title('', '', false) . ': </span>Continue reading'); ?> to generate “Post title: Continue reading”. The span class can then be used to hide the unwanted preamble using positioning in your screen CSS so as to leave the full link text available to screenreader users & search engines.

ok – i understand a little bit.

when the words are the problem – they are not nessesary – a grafic-symbol will be enough:
==> …

@esmi and @vkr: I’ll think about your both ideas and test them on users.