[Conversion improvements] Make Apple Pay more configurable

As a Revolut fan, I would’ve loved to ditch Stripe to use it for my ecommerce brand, but I reliably note a 20-30% conversion rate difference with Stripe mainly linked to express checkout handling. To my experience, Stripe have been the best with it, but Revolut isn’t far behind. So, I am currently in an effort to bring the Revolut Payment Gateway conversion rate on par with Stripe performance and am currently hunting for differences and possible improvements in the plugin to increase the conversion rate. I have found a few issues that makes the plugin perform worse than Stripe in terms of conversion rate. Here are some of them, along with possible improvements by the Revolut team:

1: In the Apple Pay browser-controled fragment (the iOS/macOS native component showing up when the shopper is clicking the Apple Pay button), the merchant name is currently set as the merchant company legal name. Because the company name is not always the same as the commercial name, the name indicated here can be a totally different name than the shop name, hurts branding, gets shoppers to lose confidence, and get some to abort their order. To fix this issue, I recommend setting the Woocommerce store name as the merchant name, or adding a setting in the merchant settings to allow modifying the merchant name. As far as I know, this name is currently pulled from a request to https://merchant-mgmt.revolut.com/orders/token/${token}/apple-pay/session . Stripe conveniently uses the store name with the ( via Woocommerce) mention, see the screenshot below:

2: In the checkout page, shoppers can have the option to use Google Pay and Apple Pay to complete their order, but they need to fill-in all their information in the traditional checkout fields, the same way they would if they’d enter their credit card information directly. This is also most likely having a hit in conversion rates as well. While I understand shoppers must fill in their information before selecting a Woocommerce payment method to complete their order. A quicker way is possible: Add a feature to show an express checkout button at the top of the page, instead of showing Apple Pay/Google Pay as another payment method. This is the way Stripe is doing it, as shown in the two screenshots below:

On this screenshot, the Google Pay button is shown at the top of the page, in full width.

In the payment methods list, the express checkouts are not shown because they are already visible at the top of the page.

3: To strengthen brand safety, I’d recommend using the official Apple Pay button design with the bigger, bold font, which is more true to Apple design language. The current button design used in the Revolut Plugin has a lighter font which is fine, but using the official design is one more way to give more confidence in shoppers. Maybe a setting like “Express checkout button text weight” allowing merchants to choose between both designs would suit this need the best. I do not have taken a screenshot of the button used by Revolut, but here is a screenshot of a product page, when the Stripe plugin is enabled:

While these changes can seem minor, they have a definitive impact on a store performance, and by extension, a significant impact on Revolut revenue through fees. I believe it is in the best interest of everyone to get these small changes implemented.

Other possible improvements:

Here are other welcomed changes, though they’re not affecting conversion rates:

• Allow merchants to edit the bank statement label, append the Woocommerce order number to the shopper bank statement. Example: Horrifiq #1234 instead of horrifiq.com