Custom Event/Segment Tracking

Yes, in GA account you can organize your data as you wish (custom reports, new dashboards, shortcuts). The customization of your reports won’t affect the plugin functionality, if that’s what you’re asking.

No, sorry, I guess I wasn’t clear. I meant: is there a way for me to create custom reporting to appear in the back-end of WordPress using your plugin?

That will be no, but if it is something of general interest I may add it if you want to share it.

Well, what I want to do is to track and report on the following:

(1) Unique visitor counts to individual articles, grouped by author/contributor, per month
(2) Individual author/contributor totals of unique visitors, per month
(3) Unique visitor counts for all articles, per month
(4) Summary reports ranking all authors/contributors by number of unique visitors. This report would be particularly effective at creating friendly competition among the authors/contributors.

Then I want to create reports that the authors/contributors can view when they log into the back-end of the web site. That’s why I need the reports to be viewable in WordPress’s back-end.

I suspect that other multi-author sites would want to have similar options.

I suggested the idea of custom reports, because that way the webmaster could design the reports the way s/he wants them to display the data.

I don’t know if it’s possible, but one thought that occurred to me was that the webmaster could set up a shortcut in their Analytics interface, then the plugin could use that shortcut to display the data in WordPress. Again, I don’t know if that can be done. It’s just a thought.