Custom store page template – duplicated content

I have put images and other content into the main section of the individual store posts. I would like this content to display underneath the map.

I created the custom template and put in the following code

<?php 
global $post;
$queried_object = get_queried_object();
echo do_shortcode('[wpsl_map]');
$post = get_post( $queried_object->ID );
setup_postdata( $post );
the_content(); 
wp_reset_postdata( $post ); ?>

The problem I’m having is that the_content displays all the content – including the map, contact, opening hours etc. So by adding the map shortcode I’ve created a duplicate map.
How can I distinguish between the regular post content and the store details?