Do not use. Possible data harvesting
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Monster insights, along with its subsidiaries (including exactmetrics) have basically been going round buying up all the free Google Analytics plugins and rebranding them, whilst at the same time using the rebrand and redesign as cover to remove loads of features that were free prior to their takeover and injection of corporate greed. Basically charging you to see your own data. I don’t trust that at all.
Regardless, don’t use it… or at the very least massively limit the permissions you grant it in GA… it asks for a LOT of control of your account.
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